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Marketing: An Introduction (9th Edition)
Publisher: Princeton University Press
SKU: SONG0136021131
ISBN : 9780136021131
Condition : Used
SKU: SONG0136021131
ISBN : 9780136021131
Condition : Used
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$9.64
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Marketing: An Introduction (9th Edition)
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy.
Specifications of Marketing: An Introduction (9th Edition)
GENERAL | |
---|---|
Author | Gary Armstrong, Philip Kotler |
Binding | Paperback |
Language | English |
Edition | 9 |
ISBN-10 | 0136021131 |
ISBN-13 | 9780136021131 |
Publisher | Prentice Hall |
Number Of Pages | 656 |
Publication Date | 2008-03-02 |
DIMENSIONS | |
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Height | 10.58 inch. |
Length | 8.98 inch. |
Width | 0.96 inch. |
Weight | 2.8 pounds. |
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